arrived in New York City (my former home town) just in time to watch the NY Giants win the Super Bowl. But that hasn’t been the only big news coming out of New York lately. “Linsanity” is taking over and it’s been a marketers dream.
For those readers who are not NBA followers, Jeremy Lin is the first North American of Taiwanese descent to play in the NBA. He’s also the second Harvard Alumni to play in the NBA. And he’s setting a new NBA record with 20 or more points as a first time starter in his last 5 starting games.
To read the full, original article click on this link: Entrepreneurial Lessons From Jeremy Lin
