Let's face it -- new product development always demands "courage under fire." And if there were a medal of honor in the category, complex new technologies like nanotech would surely qualify for being "above and beyond the call of duty." Still, with the current emphasis on advanced manufacturing for the American economy, there's never been a better time for action. After 20+ years in this business, I've gained some battlefield wisdom. Whether you're a nanotechnology company or a mainstream manufacturer looking to incorporate nanotechnology into products, these secret weapons can help you avoid some battlefield casualties.
1.Send out more scouts. It's hard to know when a technology and a product will find the perfect match. So nanotechnologists -- send samples, do product tests, whatever it takes to start the ball rolling. My R&D labs are constantly coating prospects' products, developing test protocols, trying something new to work through a compatibility or performance question. And manufacturers? Talk to as many people and companies as you can -- you may discover possibilities that weren't even be on your radar.
To read the full, original article click on this link: IndustryWeek : The 6 Secret Weapons of Commercialization
