Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of even the smallest business.
Consider that:
- There are four times the number of cellphones in the world versus PCs (4Bn vs. 1Bn) and 20% of all U.S. households are now “mobile-only”
- Over 130 Billion texts are sent each month, up from practically nothing in 2000
- Gen Yers (18-29) say their phone is the most important device they own
- According to multiple analysts, Mobile Marketing and Advertising will explode from just a couple hundred million dollars in revenues in 2008 to $3 – 5 Billion by 2012.
Original Article: Five Can’t-Miss Mobile Marketing Trends For 2010 | Small Business Trends
