1. Twitter
For linking users worldwide in real time and becoming as important in TV, news, and politics as the events themselves. It’s impossible to talk about media without Twitter. The now-ubiquitous microblogging services has more than 200 million registered accounts and was recent valued at $8 billion. Twitter has come a long way since it started out as a combination blogging-social-networking platform; it’s now crucial for advertisers, marketers, and media. TV producers watch as Twitter comments about their shows come in and adjust content accordingly. Twitter partners with tons of media companies, working with the New York Times for elections and the Weather Channel, adding tweets to TV broadcast and local tweets to weather.com. Twitter has also been a powerful political tool, and not just for American politicians. Demonstrators in the Arab Spring movements used the site to stay in touch and pass along information. Twitter enabled that communication faster than any other medium could. The rapidity with which information is disseminated is one of Twitter’s key additions to today’s media.
To read the full, original article click on this link: The World’s 50 Most Innovative Companies in Media 2012 | Fast Company
