The human brain comes with unique equipment to build and sustain innovative cultures, where design leads to profitability. How so?
1. Kindle and design an idea. Just as the iPod started with an innovative idea, Steve Jobs and others continue to design Apple products that revolutionize communication. Fast Company celebrated the last decade’s 14 biggest such design moments, all of which unveil the original ideas that rolled into products with possibilities. How does it happen? Your brain’s hippocampus releases a shot of dopamine in response to novelty. Anthony Grace at the University of Pittsburgh describes a feedback loop that involves a chemical and electrical interactions between dopamine and novel or unexpected events. This lively process appears to lock in memory, as it also engages the amygdala where the brain processes emotional information that feeds innovation.
Original Article: Innovation, Design and the Human Brain – Brain Leaders and Learners
