Opportunist, enabler, advocate and producer are the four models of corporate entrepreneurship that Robert C. Wolcott and Michael J. Lippitz discuss in ‘Grow from Within’ (www.tatamcgrawhill.com).
Mapping the models on two dimensions, viz. organisational ownership (ranging from diffused to focussed) and resource authority (ad hoc to dedicated), the authors find that all companies begin as opportunists.
“Without any designated organisational ownership or resources, corporate entrepreneurship proceeds (if at all) based on the efforts and serendipity of intrepid ‘project champions’ – people who toil against the odds, often creating new businesses in spite of the corporation.”
Original Article: The Hindu : Arts / Books : Four models of corporate entrepreneurship
