With stadiums rising across the country for the 2014 World Cup soccer tournament and in Rio de Janeiro for the 2016 Olympics, it is clear Brazil itself is rising on the world stage. The country’s economic growth has led it to overtake the UK as the world's sixth-largest economy while the announcement last week that it won the bid to host the next Global Entrepreneurship Congress (GEC) will spotlight the role that entrepreneurs have played in the country’s newfound economic prowess and international standing.
Entrepreneurs in Brazil have a vast market to tap—195 million people with growing purchasing power. Take the vigorous expansion of its middle class, for example. According to a study by Fundação Getulio Vargas, a prestigious local university, the Brazilian middle class (Class C) just gained 30 million people, lifted from classes D and E since 2003. The projection for the richer classes (A and B) is also making the country a hotbed of opportunities for entrepreneurs. By 2014, this richer section of the population will include 31 million people, 50% more than today. These statistics of surging wealth bode well, not just for business opportunities, but for the capital needed to translate them into high-growth enterprises.
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