A panel of experts discuss how businesses can work toward sustainability.
In April 2009, Forbes hosted a panel discussion about sustainability and as part of our Business Visionary series. Strategy & Innovation editor Renee Hopkins recently re-convened the panel to explore the topic further. The participants include Andrew Shapiro, CEO of strategy consulting firm GreenOrder; Lewis Perkins, Sustainable Strategist for the Mohawk Group; and Mark Johnson, co-founder and chairman of Innosight.
Strategy & Innovation: I'm struck by the differences and similarities between existing companies like yours, Lewis, trying to move in the green direction, and companies like the ones you describe in your article, Mark, and the ones you work with, Andrew, that are trying to formulate new business models around sustainability, or clean-tech, or both. Let's talk about the start-ups first. If you're a "green" start-up right now, what's the most critical issue or issues facing you?
Original Article: Green Innovation - Forbes.com
