It’s easy to believe them when clients ask us, designers, to make recommendations. We want to believe they love us for our wisdom, knowledge, and experience. They want our advice. And we love giving them advice. It makes us feel smart—like they finally “get” what we’re about. They want to do the right thing and we know how to help them. So, why is it bad to make design recommendations? They want it. We want it. Why shouldn’t we make the recommendations they’re asking us to give?
Simple: The recommendations don’t work. We end up looking bad. Clients lose faith in our skills. And the design doesn’t get better. Interestingly, in our research, the best teams don’t use recommendations. Instead they use an experimentation approach.
Original Article: Johnny Holland - It’s all about interaction » Blog Archive » My Recommendation: Stop Making Design Recommendations
