SILICON VALLEY: For IIT Kharagpur graduate Debarag Banerjee, the last two years were like nothing he had ever seen over the last decade in the Silicon Valley—a lack of IPOs, limited fund raising and even lesser deal flow. The rampant cost-cutting led him to think of an innovation which would cut costs first and then improve the quality of an experience rather than the other way around.
As he says, “The recession brought upon an increased focus on the bottomline from consumers. This also included a focus on how much they pay for home entertainment. At the same time, monthly fees for cable TV and other paid TV services continued climbing, while free videos in higher quality and quantity continued to be available over the Internet. We saw an opportunity in this crisis in providing consumers a way to enjoy free videos from the Internet on their big-screen TV bypassing the traditional cable and satellite TV subscriptions.”
Original Article: Indian Silicon Valley startups ride on innovation to beat slowdown- Software-Infotech-The Economic Times
