I [guest author] received a letter by courier yet again last week from a well known financial institution. It took me a while to reach the letter since the envelope in which the letter was enclosed had been fortified by no less than 9 staple pins. In addition, the envelope was tightly sealed with gum and two strips of sticky tape. I finally retrieved the letter but not after some cursing and a bruised finger. This was the nth such letter I had received from the company, complaints notwithstanding!
Why did this company deem it fit to send me a letter that was so cumbersome (not to speak of, painful!) to retrieve? Clearly, security for their letter was a high priority but was it necessary? Did they pause and think about their customer’s experience at all? Am not sure they did because then they might have considered emailing me the letter. Or were they simply following an age-old practice mandated in response to a case where someone’s letter was pilfered? In all probability, a ritual that had come into being on account of a stray incident in the distant past had become established practice. This practice was now being meaninglessly practiced as part of standard operating procedure.
Original Article: Revamping Practices in your Venture – There are no Holy Cows
