The following mobile marketing case studies and examples showcase the power of using SMS marketing to build and grow business. You can use it to generate text message marketing ideas for your organization and for general benchmarking.
CASE STUDY #1: DUNKIN’ DONUTS DRIVES LOCAL SALES Dunkin’ Donuts wanted to introduce its hot lattes to young adults in the Boston area. Their October campaign delivered a mobile coupon for a $0.99 small hot latte to 7,500 targeted opt-ins (high school and college age students). This was supported by Boston radio DJs on Thursday mornings that month, as well as 400,000 mobile banner ads on Boston-targeted mobile websites. SMS coupon redemption training was provided to over 1,000 Dunkin’ Donuts staff.
To read the full, original article click on this link: 5 Brand-Building Text Messaging Campaigns. | Sweettomato
