Anything with the word “NASA” attached to it instantly conjures up phrases of “rocket science”, “aerospace engineers”, “scientists” and “astronauts”. But many of you may also imagine “Star Trek” and “Star Wars”, works of imagination and science fiction, as far removed from the reality and practicality of the scientific and technologically advanced aura of NASA as can be. Or are they? NASA is about space exploration, the need to discover the unknown and to create the instruments and vehicles to make such exploration happen. But before such technologies can exist, you need imagination, ideas, creativity, innovation, and dreams.
Such is the beauty of the TEDxNASA event, where aerospace engineers, musicians, artists, authors, innovation consultants and neuroscientists come together to explore what it means to be creative and innovative. Steve Shapiro, our VP of Strategic Consulting, was one of the presenters to speak about innovation. His session was titled “Open Innovation for Rocket Scientists” and you can see the video here.
Original Article: Perspectives on Innovation » Blog Archive » Sometimes Rocket Science isn’t Rocket Science
Author: Perspectives on Innovation
