Developers should go back to basics and stop trying to load products with special features: turns out, consumers don't care about them.
According to consultant Donald Reinertsen and Harvard Business School professor Stefan Thomke, tons of features actually frustrate consumers and overcomplicate the product.
In an article published by Harvard Business Review, Reinertson and Thomke say it's ridiculous that even toasters have complicated instruction manuals:
To read the full, original article click on this link: More Features Don't Make Consumers Want A Product - Business Insider
