Increasingly, large companies are turning to social media strategies to get closer to their customers, and thus get new ideas out to market faster. I had the opportunity to observe a panel at this week’s National Retail Federation show in New York, in which the CIOs of Wal-Mart, McDonald’s, and Best Buy revealed how social networking was changing the way innovation was being driven through their organizations.
David Grooms, CIO of McDonald’s, said his company’s challenge is to focus on and engage customers at all levels. Most recently, the restaurant chain put in WiFi networks across all its 11,500 locations — as a result of engaging customers through social media channels. “We were listening to customers, blogging and tweeting,” Grooms explained. “It fits where we’re going.”
Neville Roberts, enterprise CIO of Best Buy, said there’s a lot of pressure to stay ahead of the competition in the fast-moving electronics retailing businesses. “A lot of our revenues come from innovation, but it gets copied quickly,” he said. “We have to get innovation out there quickly. We have to bring things to fruition quicker than everyone else.”
Original Article: The FASTForward Blog » Top CIOs Say Social Networks Now Drive Innovation: Enterprise 2.0 Blog: News, Coverage, and Commentary
Author: Joe McKendrick
