From cars to fashion to gadgets, it’s no secret that we live in an upgrade culture in which the “latest and greatest” isn’t the latest and greatest for very long. Regardless of whether or not what we own is still useful, if there’s a newer, shinier model available, we can’t wait to reach for our wallet.
This piece is part of a Collaborative Fund-curated series on creativity and values written by thought leaders in the for-profit, for-good business space. Gazelle, the company I founded, was very much born out of a mission to end this cycle of consumption, by giving new life to perfectly useful and valuable consumer electronics that are no longer wanted by the original owner. Our goal, above all else, was to reward people for approaching consumption in a smart responsible way. But one thing we’ve come to understand is that a mission is only achievable if there is a sound business there to support it. Even companies that hope to “do well by doing good” cannot ignore the fundamentals of service, trust, transparency, and performance that are so critical to any success of any business, regardless of its mission. These are lessons we’ve taken from scaling a values-based company that I think many startups would be wise to pay attention to:
To read the full, original article click on this link: 3 Lessons For Scaling A Values-Based Business | Co.Exist: World changing ideas and innovation
