I [Stuart Lynn] was intrigued when reading a story recently which defined the meaning of innovation as the execution of an idea, whereas creativity was having the idea in the first place. Most people I speak to would instinctively lump these two things together and call them innovation. So, I went off to the web to check this out; here I found a number of meanings. A couple that jumped off the page were…
“Innovation can be described as the result of some amount of time and effort into researching (R) an idea, plus some larger amount of time and effort into developing (D) this idea, plus some very large amount of time and effort into commercialising this idea into a market place with customers”.
Being from an R&D background, this strikes a chord with me as it combines the idea and the delivery, and more importantly it goes further to look at commercialising… I wonder how many companies put all of their effort into the first two parts and forget the last and arguably most important part? I have to say that I’ve seen this happen on more than one occasion.
To read the full, original article click on this link: What is the secret to successful innovation? at Sage Blog
Author: Stuart Lynn