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Somewhere along the line some marketer coined the term “point of difference” when advising companies how to stand out and we’ve been running with it ever since. We hear it at every turn – in order to attract customers SMB owners need to establish a POD and what separates them from their competitors out selling similar services. They need to find what makes them unique. Some call it an angle. To me, it’s always been about creating experiences that customers will remember, want to talk about and remain loyal to. It’s about creating something that stands out and has meaning.

To read the full, original article click on this link: What Experience Are You Creating? | Small Business Trends

Author: Lisa Barone