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Saturday’s Wall Street Journal featured a “Creating” profile in the Review section of Katrina Markoff, co-founder of Vosges Haut-Chocolat, a $30 million purveyor of unusually flavored chocolate truffles and other chocolate goodies (including a line of bacon and chocolate products for all the bacon-obsessed, social media fans).

As with many other Creating columns, this one includes five great reminders (and associated questions) about what a strong creative process can look like – no matter what creative medium you are employing:

1. Use a non-traditional creative medium