“What cannot be measured cannot be managed”. The pressure to measure the results of innovation is gaining ground, but has been a challenge for many innovation managers. To get past this challenge, Caspar van Rijnbach suggests using the six W’s to define the right measurements for you.
Defining the right indicators and measurement for Research, Development and Innovation has been a long time challenge for companies, since:
innovation is more difficult to measure: how much did this technological innovation really contribute to this new product or process?
To read the full, original article click on this link: Using the 6 W’s to Measure R&D and Innovation | Innovation Management
