It's a challenge to objectively examine your own website as if a prospect or customer seeking information would. There's an approach you can follow to get ideas flowing though: Look at a direct competitor's online presence, trying to shoot holes in it based on how a customer might view it.
You should really be able to get into it by answering a few questions:
* What misleading or out-of-date information is presented?
* What's not compelling about the website?
To read the full, original article click on this link: Blogging Innovation: Pretending to be a Customer - Innovation blog articles, videos, and insights
Author: Mike Brown