We cherish chance encounters in our romantic lives--but mostly discount them professionally. "The Click Moment" author Frans Johansson argues that behind every success story is a fortuitous meeting or an unexpected insight.
Howard Schulz walks into a buzzing Milan café and discovers that Starbucks should be about experience rather than beans; Stephanie Meyer dreams of a young couple in an enchanted forest and starts writing Twilight; Aheda Zanetti watches her niece play sports, realizes Muslim women need activewear, and invents the Burquni: these are all the stuff of The Click Moment, Frans Johansson's book about serendipity in business. Fast Company talked with the author about why ROIs are useless, why success is random, and how to court it. This interview has been condensed and edited.
To read the full, original article click on this link: Success Is Random, So Court Serendipity | Fast Company
