Hands up if you spent months researching a new product or service, invested too much, and had everything riding on one big idea. Then within weeks of launch, you realised your venture needed significant change to survive. So much, in fact, that most of your research was redundant.
You wish you spent less time researching the idea and more time testing it on customers – in real market time – and letting their comments shape the product. Next time you will get your product to market much faster and cheaper, and quickly nuke the idea if it fails.
To read the original article: The dangers of starting lean
