We heard today that Michael Strahan — the former defensive end of the New York Giants, a NFL record holder, and a Super Bowl winner — is the permanent replacement for Regis Philbin on the morning show once called Live with Regis and Kelly.
Strahan was an easy choice in some ways. He's so high profile that he may well be visible from outer-space. He is also the kind of guy you like to like. And, as corny as this may sound, he makes the world seem a happier, more generous place.
To read the original article: Creating Combustible Marketing - Grant McCracken - Harvard Business Review
