Your startup should have a presence in Europe from its inception, argues Ifeelgoods CEO Michael Amar. Just be prepared for culture shock, a contempt for entrepreneurs, and daily Skype frustrations.
Michael Amar, the CEO of the digital promotions platform Ifeelgoods, has advocated the idea of startups having a presence in the European market from Day One. The French-born Amar lives in Silicon Valley, but collaborates with members of his team in Europe. The rewards of focusing on Europe early on can be great--a cheaper talent pool and the chance to head off pesky copycats are among the main perks. He concedes, though, that it’s not without its challenges.
To read the original article: Why Startups Should Study Abroad | Fast Company
