Since 2007, Nike has reduced the emissions produced by its facilities nearly 15%. The company made a conscious decision to stop focusing on purchasing renewable energy certificates and start focusing on managing actual reductions. This has taken Nike's 2009 energy footprint back down to 2007 levels.
The company's report says that because of resource constraints, innovation is used as a driver to conserve resources and increase efficiency and recycling--so Nike's thoughts about sustainability start with design. Their concept, Considered Design, forces them to consider new materials and approaches that may help them design out unnecessary waste, chemicals, and energy.
The company had previously pledged to use more environmentally preferred materials in both footwear and apparel--it wanted to increase use in footwear by 22% by 2011, and achieved that goal in 2008. The company's goal of using 20% environmentally preferred materials in apparel by 2015 is on track, currently at 6.6% (up 57% from 2008).
To read the full, original article click on this link: Nike's Green Innovation Evolution | Write-on | Fast Company
Author: Stephanie
Schomer
