I [Don Tapscott] mentioned in an earlier post that Davos can be a catalyst for great ideas, and one example is the GreenXchange conceived by Nike. This morning the company formally launched the Xchange at a CEO breakfast in Davos.
The venue was a conscripted hairdressing salon that was pressed into service by the Forum as a meeting space. We were like sardines. But the energy in the tiny room was high.
To recap: The Xchange is a Web-based marketplace where companies can collaborate and share intellectual property which can lead to new sustainability business models and innovation. Ten organizations have already signed on. The Xchange is the first step in a journey towards more sustainable innovation, and the more companies that get on board, the faster we’ll all make progress. More info can be found at greenxchange.force.com.
To read the full, original article click on this link: Nike and partners launch The GreenXchange - The Globe and Mail
Author: Don Tapscott
