Lead generation is not about how many numbers you dial or how many decision makers you talk to – ultimately it is a matter of building trust. Every time your sales team talks to a prospect, they have a chance to build trust so that the prospect will want to hear more from them.
At a time when prospects are feeling overwhelmed with too much to do, too little time, and too many bad cold calls, your sales team can stand out from the competition by learning how to build trust.
To read the original article: 5 ways to build trust in lead generation
