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An important element of individual and organizational ability to build productive market relations is the possession of social acumen. Acumen implies a keen understanding of a subject matter or knowledge set required to accomplish a goal.

The new dynamics of the social web is accelerating organizational and individual needs to gain social acumen. Social acumen reflects a keen understanding of the dynamics caused by interactive communications and relational connectivity fueled by social technologies and the subsequent impact on business as unusual.

Most organizations are using social technology today without consideration of “being social”. Subsequently their acumen reflects a lack of understanding of “social dynamics” or the knowledge set required to use social technology to accomplish a specific goal.

To read the full, original article click on this link: Being vs. Using Social: Acumen | The Relationship Economy......

Author: Jay Deragon