As we’ve struggled with low conversion numbers at The Cost Savings Guy (CSG), it has become increasingly clear that our biggest problem is site design.change
We purposely created CSG with multiple ways to enter potential areas of interest and just as many to demonstrate the site’s value. While this made sense to us as designers, it doesn’t seem to have had the same effect on site visitors – and I’ve concluded that it’s not the way to build sales.
Even though users engage with the service, this design flaw seemingly prevents them from moving through the complete process – to the point where a sale occurs. We lose numerous prospects every day.
To read the full, original article click on this link: The start-up chronicles: My Website’s not working: Now what? | VentureBeat
Author: Bruce Judson
