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The eight entrepreneurial finalists of the inaugural CERT-Wharton Entrepreneurial Planning and Innovation Competition (EPIC) at the HCT Global Entrepreneurship 2010 Conference ('E2010') in Dubai on March 8, have been announced.

The 'Great Eight' will pitch their innovative concepts to the judging panel at the Venture Finals of the Competition, during E2010 at the Dubai Men's College campus.

The CERT-Wharton EPIC /'Great Eight' finalists are:

  • Boutique on Wheels: A low-cost B2B marketing tool through the use of mobile marketing.
  • Lotus Restaurant: A restaurant that focus on serving healthy meals and beverages at lower prices.
  • Miracle Makers: A Life Sciences/Bio-Tech company which combats the prevalence of diabetes in the UAE community.
  • Qahwa Cafe: A high quality coffee and food products, and services for women, in a warm and inviting environment.
  • OrganicMe: An organic products store serving Jumairah and Um Suqaim through a home delivery system.
  • PartyRAK: A catering service that focuses towards small businesses and home residents for events and parties, such as wedding anniversaries, birthdays, and new addition to the family.
  • The Tea Haven: A locally established tea bar offering the best selection of tea, either freshly prepared, or packed for enjoyment at home.
  • An Emirati website targeting UAE women who are future brides-to-be. It provides information related to the wedding and specifically for the bride.

The Competition is a collaborative effort with the Centre of Excellence for Applied Research and Training (CERT) and the Wharton School of the University of Pennsylvania. The CERT-Wharton EPIC is a one-of-a-kind opportunity for aspiring entrepreneurs to jump start their business and gain visibility and publicity for their ideas.

The eight finalist teams face off at the Venture Finals with a live 20 minute presentation to judges drawn from the business and venture capital community who will then evaluate the persuasiveness and viability of each business plan.

On November 1, 2009 the Wharton School opened the Wharton Entrepreneurship and Family Business Research Centre @ CERT. Wharton faculty will pursue research on entrepreneurship, innovation, family business practices and challenges of the region at this newly established Centre. In addition, the Centre will publish an Arabic language version of Knowledge@Wharton, Wharton's award-winning online business journal.

To read the full, original article click on this link: CERT and Wharton School announce Entrepreneurial Planning and Innovation Competition | CERT |

Author: Press Release