Attention philanthropy is a gift of notice. In a noisy world, deluged in advertising, overrun with PR flacks and crowded with the superficial, one of the biggest barriers to success for a small, good idea or noble enterprise can simply be getting noticed in the first place.
Attention philanthropy is all about shining a light on good work that's worth supporting. It is grantmaking that deals in access, rather than cash (though because many funders, journalists and changemakers read Worldchanging, the pattern is that notice on Worldchanging often leads to more media coverage, funding and networking opportunities for the people and groups we note).
To read the full, original article click on this link: Attention Philanthropy + 43 Links to Cool Social Entrepreneurship Projects - Morgan's Posterous
Author: memshift
