Here's what political marketers learn from people who don't vote:
Nothing.
If you don't vote because you're disappointed with your choices, disgusted by tactics like lying and spin, or merely turned off by the process, you've opted out of the marketplace.
The goal of political marketers isn't to get you to vote. Their goal is to get more votes than the other guy. So they obsess about pleasing those that vote. Everyone else is invisible.
To read the full, original article click on this link: Seth's Blog: Why vote? The marketing dynamics of apathy
