How do you get people to buy stock in your company on crowd-funding sites? The same way you get them to give money for anything else.
As soon as the final rules are hammered out, the JOBS Act will kick in and let small businesses sell equity stakes to big groups of average investors online. It’s a lot like the crowd-funding model sites like Kickstarter and Indiegogo offer, except the backers get shares in the company.
The best way to get ready for this new setup is to take a look at what works in crowd funding right now, say entrepreneurs and experts. There are time-tested strategies that help a money-raising campaign succeed, they say—and those rules will hold true for stock sales.
To read the full, original article click on this link: Tips for attracting equity investors on crowd-funding sites - WSJ.com
