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Executives at venture-backed companies need to know what drives their investors, and that’s harder to decipher these days.

It’s especially true for start-ups with seed-stage financing, says Michael Skok, a partner at Boston-area venture firm North Bridge Venture Partners. A new class of angel and early-seed investors as well venture firms are all looking to invest in early rounds, but in subsequent financings they often have different expectations about the amount of work required, he said during a panel discussion Thursday at the MIT Sloan CFO Summit in Newton, Mass.

“There are a number of investors who obviously have seen extraordinary results in particular cycles…and they’ve got very high expectations and they come in with those expectations and they’re willing to write large checks in some instances to go after large opportunity,” he said. “One has to go back to basics and say, why are they really in this?”

To read the full, original article click on this link: For VC-Backed Companies, Understanding Investor Expectations is Key - Venture Capital Dispatch - WSJ