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OMG, dont b a #writingfail. Here are concrete ways your company can elevate its communication game--even in 140 characters or less.

Mark Twain once noted that “to get the right word in the right place is a rare achievement.”

I find it hard to believe the author of The Adventures of Huckleberry Finn considered writing a struggle (though he must have--he also said, "Writing is easy. All you have to do is cross out the wrong words.") Today, with so many publishing platforms, many people fancy themselves writers. But I know how difficult it is, even for those responsible for writing, tweeting, and speaking on behalf of companies, to find the right words and the right place for them. Good writing is, indeed, all too rare.

To read the original article: Why Good Writing Is Essential For Business | Fast Company