When large waves hit the landscape the subsequent results change the landscape.
There is a swelling wave of social technology that is indeed changing the business landscape. From Twitter, Facebook, YouTube and the host of other social platforms conversations from the masses, both on-line and off-line have become mainstream.
The subsequent impacts initially have a lot of people wondering what all this means while a few think and create where it is going. For businesses the critical issue remains one of “what will you do” as a result of all this on-line and off-line activity fueled by peoples interest in this thing called “social media“? To properly answer the question smart companies are stepping back from all the chatter and thinking through what is the best strategy for leveraging all this “social stuff” for the long term. At the same time most organizations are simply jumping in without thinking through the strategic implications and subsequently all they are doing is fueling the chatter with meaningless content.
To read the full, original article click on this link: What Is Your Social Wave Strategy? | The Relationship Economy......
Author: Jay Deragon
