E
very strategy consultant has one PowerPoint slide he regards as his opus. After eight years in the field, I had several contenders: a two-by-two matrix that made people rethink the very nature of x and y axes; a waterfall chart that redefined the relationship between revenue and expenses; a customer- profitability Mekko chart that would sit as easily at MoMA as it did in GoToMeeting. But my greatest gift to the value-adding arts was for a telco that feared it had no future in the Internet era. Using clip art of stacked cylinders to represent databases (did I mention I'm a brilliant artist?), I depicted the missed opportunities in the valuable customer info our client didn't use.
Internet companies could ask users to share their location, but telcos already knew where all their devices were. Facebook could talk up the "social graph," but what is the Call Detail Record but an indicator of true friendship? And payments? Phone companies are basically billing operations with fiber optics. They were leaving money, market share, and innovation on the table.
To read the original article: Meaning In Numbers: Data Is The New Common Language | Fast Company
