As three’s the charm, the Heineken Ideas Brewery is launching its third initiative: The 60+ Challenge. The previous challenges invited the public to reinvent the draught beer experience, and participate in a live innovation event.
Now the Dutch brewer, at 140 years young, is asking creatives worldwide to share observations and insights by Feb. 28th on the lives of those 60+. Participants will compete for a chance to win a share of $10,000 and have their entries, film, photos, or prose, included in a documentary.
To read the full, original article click on this link: Heineken Global Innovation Challenge to Creatives: Respect, Celebrate Your Elders
