In 2006, as an executive at Yahoo! I wrote an internal memo outlining my observations about the state of the company and suggesting some dramatic remedies for getting it back on track. The primary point was that the company lacked a cohesive vision and I used the metaphor of spreading peanut butter to describe how Yahoo! was investing too thinly in too many different areas.
Some months later the memo was leaked to the Wall Street Journal and for better or worse, “the Peanut Butter Manifesto” has followed me ever since. Its essence even lives on at Yahoo! in new CEO Marissa Mayer’s PB&J program—one of the many important steps she’s taking to rebuild a great company.
To read the original article: What I got wrong in the Peanut Butter Manifesto | LinkedIn
