Power entertaining is about creating an experience for guests, built around great wine, great food, great company and great ambience. It's about giving people enjoyable memories that will cause them to remember you fondly and make them want to do business with you in the future. The following principles will help you take your business entertaining to a new level.
Think of power entertaining as a business-development strategy. You can brand yourself and your company by creating memorable and enjoyable social events that people will long remember and always associate with you. Hosting power entertaining events is a great way to become "a center of influence," because every event you put on for others is an opportunity to create an indelible impression in the minds of others. Creating a memorable experience doesn't need to bust your budget. Power entertaining is about offering people delectable samples of food and tastings of wine, especially of things they haven't had before or don't know much about.
To read the original article: Wining and Dining to Grow Your Business and Brand | Entrepreneur.com
