Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time. These companies are the Fabulous Five.
Let's look at how each company is placed in the following domains: hardware design and manufacturing, software development and integration, consumer retailing, mobile, voice and digital communications, social, search, and entertainment. Why these? I believe the company that covers the biggest footprint across these domains and integrates them in a way that touches the most consumers will become the dominant lifestyle company. Notice I did not call it B2B, B2C, or even the dominant tech company. The battle being fought here is to become a part of the consumer's life in a way that allows the company to learn key insights that can be monetized. It is the battle for the consumer subconscious in a way.
To read the original article: The Fabulous Five and the Scramble for Territory - Innovation in Practice
