Entrepreneurs are often accused of being "married to their work." And no wonder: Just like a marriage, running a company requires time, energy, and devotion. But there is one big difference. While marriage is all about maintaining a healthy relationship with another person, being married to a business is all about maintaining healthy (and profitable) relationships with several groups of people. Indeed, smart entrepreneurs know their success is intertwined with a complex network of other people and organizations, says Ty Freyvogel, founder of Freyvogel Communications and author of "It's Not Your Smarts, It's Your Schmooze" and founder of EntrepreneursLab.com. "All of those relationships must be constantly tended and nurtured."
In "It's not your smarts" Freyvogel identifies the five critical relationships every entrepreneur needs to nurture:
CUSTOMERS
Every business owner wants his customers to be happy. But you need to ask yourself, "Am I really going that extra mile to ensure that my customers have the ultimate positive experience?" Not only do you want them to be happy, you also want them to go tell someone else that they loved the experience they had with your business. Learn as much as you can about your customers, so that when their needs change, you can be the one to provide them with the new services they need -- not one of your competitors. Constantly ask them, "How can we continue to provide value for your company?"
To read the full, original article click on this link: Five critical business relationships every entrepreneur should nurture | poweredByProfit | Canadian Business Online
Author: Canada Business
