Writing a business plan is a time consuming and challenging effort and takes significant management bandwidth. Though there are a number of excellent resources/templates/articles on “how” to write a business plan, many times, people who are writing it for the first time get too involved in the “process” of writing and as such may not effectively communicate the core “message” intended.
While the process (in terms of structure/presentation etc) is important, communicating the message/conclusion is far more important. Many first time entrepreneurs lose their way in fitting their business plan into the generally accepted/recommended templates (ranging from size of the plan, number of pages etc). What may help first time business plan writers is to actually start with the conclusion/core message and then collect/present data in support of such conclusions/hypothesis.
To read the full, original article click on this link: Why do we need Business Plans? Ans: Communicating the Right Message
Author: Pavan Krishnamurthy
