So much of our success in business and life depends on our ability to be a “people person” and our likeability factor.
We spend a great deal of time interacting and dealing with people in person and equally online now. Not everyone is a people person, or cut out to be a social butterfly. But it is an important skill that impacts our success.
From his book Engage, Brian Solis says:
“Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.”
To read the original article: 4 R's Boost Engagement: Respect, Respond, Relate, Recognize
