In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In startup business plans, a bubble is too many entrepreneurs and too many investors chasing the latest “next big thing,” like Google search engine, Facebook social network, or Amazon e-commerce site. In all these cases, a bust is inevitable, and everyone loses.
The big question is how to spot these bubbles and jump to a better alternative, rather than get sucked into the vortex. Vikram Mansharamani provided some great insights on the financial side in his book, “Boombustology: Spotting Financial Bubbles Before They Burst,” and I believe these can be equally applied to bubbles for startup ideas as follows:
To read the original article: Startup Professionals Musings: Create a New Business Bubble, Don’t Chase Old Ones
