Bill Ford Jr. believes innovation will drive the car industry into more prosperous days ahead.
The executive chairman of Ford Motor Co. believes that the economy, energy and environment are the global issues affecting the company's car products in the future.
“There's no question that these are tough times, but we are beginning to turn it around,” Ford told a crowd of nearly 500 Tuesday at a lunch with the Livonia Chamber of Commerce.
How Ford Motor Co. and the other car companies answer determines the size and speed of recovery “because no economy has been strong since the Industrial Revolution without a strong manufacturing base,” Ford said.
The auto industry is viewed by some “as a rust belt dinosaur,” Ford said. ”That attitude is changing.”
Ford discussed his company's efforts to continue to work to develop more fuel-efficient and environmentally friendly vehicles. The vehicle's economy, energy use and environmental impact are key, he said.
“Our goal is to give leadership in technology to make the customers' lives better,” Ford said.
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