Small business may be the most popular institution in America. According to a 2012 poll conducted on behalf of the Public Affairs Council, 88 percent of Americans view small business favorably. In fact, 68 percent of us would rather pay more to do business with a small business than a big one. Could America's love of small business help broker a deal between Republicans and Democrats in Congress?
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Few institutions can compete with small business in the eyes of Americans. A 2010 Pew Foundation survey found that Americans view small business more positively than they perceive churches and universities.
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