Product development is a wild animal. It's unimaginably powerful, but you have to make sure it knows who's in charge – at every moment. Oh, and it might bite your head off anyway.
This is true whether we're talking about software, media, or tangible commercial products. And the most common complaint I've heard from leaders is that development is out of control. Here are some telltale messages from the development team:
"We'll be done in 2-3 weeks"
Translation: We're working on things as they come up
"We need a little more money"
Translation: We're working on things as they come up
"We've found a few last things that need to be fixed"
Translation: We're working on things as they come up
To read the full, original article click on this link: Cultivating Creativity – Leadership Development for the Creative Economy: Taming Product Development
Author: Bob Lieberman
