Sometimes business leaders need a rally cry to get themselves in gear. For his call to arms, George Coultier choose to twist the old football axiom (“winning isn’t everything, it’s the only thing”) for his book, Profits Aren’t Everything,They Are The Only Thing.
Coultier, founder of American Management Services, used his 30-year career of turning around financially troubled businesses to assemble “rules” for hot to prevent your business from falling into financial and operational collapse. He wrote the book as an “attitude adjustment” for business owners. He espouses “the need to run over anyone or anything that gets in the way of your company’s paramount need for profits.” I bought a copy to understand this adjustment better.
Great Discipline Leads to Results
Profits Aren't EverythingProfits sets a clear tone that unrelenting discipline and execution is a key to profits. Coultier’s perspective shines when applied to addressing tough questions and to operations judged by measurement. For example, Coultier is a pay-for-performance advocate, emphasizing it on sales teams specifically, but also for all employees to achieve profitability. He denounces sweat equity, insists on a plan on which the business lives or die, and contends owners must get closer to the sales process. He also suggests no great leader abdicates on financials:
“No one should know your financials better than you. Your balance sheet is something that is in your control.”
To read the full, original article click on this link: Profits Aren’t Everything, They Are The Only Thing – A Review | Small Business Trends
Author: Pierre DeBois
